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Customer Loyalty: A Portrait of Success

Author: Bill Spreitzer

Tue, Mar 9, 2010

So, what does it take to run a business for over 20 years that: has ~400 clients, has been in business and profitable since 1986, has never laid off any employees, generates 90% + of its clients from referrals, and ~ 50% of its employees have over 10 years of service each?

Micromedic, an IT, web services company serving small-to-medium sized businesses, has a winning formula we can all learn from. 

  • We stick to our core service offering
  • Each client engagement is a customized solution
  • Treat each client fairly and with the same level of service responsiveness
  • Assign the “right” lead technician(s) to the “right” client
  • Hire the “right” people always
  • Treat employees with respect

What is your organization’s winning formula for customer loyalty??

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